Chevrolet celebrated the leap year in an unusual way by launching the #DayItForward campaign, a collaborative effort between communities, celebrities, and dealers to perform “acts of unanticipated kindness” to those who need it. The idea was simple: we have an extra 24 hours—let’s use it to do something nice.
Chevy even managed to get some big names to support its movement:
- Kevin Spacey, an award-winning actor and philanthropist, surprised Diontae Simpson with a grant that will help him pursue his dream of performing in dramas.
- Eva Longoria, an award-winning actress and philanthropist, performed a good deed for Elvia Barboa to acknowledge her commitment to improving the quality of life of children with cancer.
- Daniel Norris of the Detroit Tigers, a thyroid cancer survivor and major league pitcher, spent a day at the ballpark with a young fan currently battling the same disease.
Even if you missed #DayItForward, it’s never too late to perform an act of kindness. We highlight someone in the local community who performs random acts of kindness on our Facebook. If you’ve caught someone doing something nice in our community – tell us! You could be the next “Caught in the Act of Kindness” winner at Fred Caldwell Chevrolet!