Nothing says ‘rough,’ ‘tough,’ and ‘rugged’ like a group of professional cowboys (and girls). Chevy is out to showcase just how capable and reliable it’s 2015 Chevrolet Silverado 3500 HD is, creating Team Chevy Rodeo. Chevy recruited some of today’s top professional rodeo talent to make up the team, who each will get behind the wheel of their very own 2015 Chevrolet Silverado 3500 HD.
The marketing tactic is meant to show off the trucks’ numerous features for getting the job done, including powertrain grade braking, integrated cruise control, and diesel exhaust braking to enhance control while towing.
“This team is as hardworking on the ranch as they are in the arena,” said Paul Edwards, U.S. vice president, Chevrolet Marketing in a statement. “There isn’t a more authentic group to convey the message that the Silverado is the most dependable, longest-lasting pickup on the road.”
Team Chevy Rodeo consists of rodeo stars Fallon Taylor, Richmond Champion, Tuf Cooper, Luke Branquinho, and Travis Graves.
Here at Fred Caldwell Chevrolet, we encourage you to stop by and see for yourself how the 2015 Chevrolet Silverado 3500 HD can tackle any job that life throws your way!