After a crazy NFL season, there are few things left that can shock football fans, but a sudden loss of television connection is definitely one of them. Before Super Bowl XLIX on NBC this year, Chevrolet proved that it knows how to get people’s attention during a pre-game advertisement that made 100 million football fans across the country and around the world believe that their televisions had failed. What looked like cable or satellite reception on the fritz turned out to be the set up for a Chevrolet Colorado Super Bowl commercial about the pickup’s connectivity.
“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, US Vice President for Chevrolet Marketing.
During the Chevrolet Colorado Super Bowl Commercial the advertisement, aptly titled “Blackout,” it appears as if the game’s telecasting has begun, only to be interrupted by static and a sudden blank screen. At this point, many football fans were hyperventilating, so Chevrolet decided to let them in on a little secret—they wouldn’t be doing so if they had a Chevrolet Colorado, which comes with 4G LTE WiFi built in.
This type of clever advertising is proof that you don’t need to have a commercial spot during the game itself to make a lasting impression. What do you think of Chevrolet’s Super Bowl commercial? Share your thoughts with Fred Caldwell Chevrolet below!